For trade suppliers
Turn your trade customers into a community that comes back every week — and gives you a new surface to run product promotions through.
Plumbing, building supplies, automotive parts, industrial wholesale — Fanzava builds a branded national tipping league for your trade customers, with regional leaderboards, real prizes, and a weekly engagement surface you can use to push product, run promotions, and bring co-suppliers along for the ride.
The challenge
You know this challenge.
The trade incentive program that's mostly a discount.
Volume rebates, points programs, stocked-product offers — the standard playbook. They work commercially, and they don't give the trade a reason to feel anything about your brand specifically.
Channel competition that's getting harder, not easier.
The trade has more options than they used to. Switching costs are low. The relationship that used to come from the rep visiting the site now has to be built through the brand itself.
The product promotion that lands as a flyer in the catalogue.
Push promos, supplier specials, multi-buy offers, tool-of-the-month — the trade gets dozens of them. Most arrive as a page in a catalogue or an email blast and compete for attention with everything else the trade ignores.
What changes
What changes when a trade supplier runs on Fanzava.
A national tipping league for your trade customers.
Branded with your identity, run across your full trade base, with regional and trade-category leaderboards. The trade competes against the trade, not against the manufacturer.
A weekly surface to push product through.
Every round can carry a featured product, a supplier promotion, a multi-buy push, a tool-of-the-week. Promotions run inside an experience the trade actually opens — not at the bottom of a flyer pile.
First-party data on a customer base you usually only see through merchants.
Every signup, every weekly engagement, every prize claim. The kind of direct trade-customer relationship that's been hard to build through the merchant channel.
How it works
Built for the way trade programs operate.
Full white-label — your brand, your domain, your email. Plug into your existing trade rewards or loyalty system. Regional and trade-category breakdowns. Feature multiple suppliers across rounds, prizes, and promotions. Capacity for national trade audiences.
Designed for trade programs like yours.
Coming soon — real customers, named as they arrive.
Pricing
Pricing and access.
Trade programs run on a custom enterprise licence sized to your audience and integration needs. Talk to our team to scope a contract for your next campaign or season.
Due diligence
Questions trade marketing teams ask.
Can we run regional leagues alongside the national leaderboard?
Yes. Configure a Group per region (state, territory, postcode cluster) or per trade category (plumbers, electricians, builders), and the platform delivers regional and category-level leaderboards alongside the national one. Trade customers see their regional standing, their national standing, and their category standing — head office sees all of it.
Can we feature product promotions and multi-buy offers inside the experience?
Yes. Sponsor and promotion placements run across leaderboards, round reminder emails, results emails, the weekly digest, post-tip interstitials, and mobile banners. Configure promotion rounds in the admin panel — featured product, supplier promotion, multi-buy push, tool-of-the-week — with creative uploaded directly. Enterprise tier unlocks programmatic ad serving via DV360 and Google Ad Manager for trade programs that already run programmatic.
Can we tie tipping participation into our existing trade rewards program?
Yes — via webhook. Every signup, weekly engagement event, milestone, and prize claim fires a webhook into your trade rewards engine, and you award points or tier credit based on your existing rules. Your rewards mechanics stay where they are; Fanzava feeds engagement signal in.
How do you handle data residency and privacy for our trade customer base?
Enterprise tier supports data residency in AU, EU, US, or UK — trade customer data lives on disks in your nominated region. Multi-tenant isolation is foundational architecturally; no query, API, or background job returns data across hubs without explicit authorisation. Audit logging, IP allowlist, and SSO are standard on Enterprise.